Carib Chrismtas

CAMPAIGN : THE GOOD SAMARITANSTRATEGY: RYAN LIETAER & MARK HUNTERCLIENT : CARIB BEER

“Community values are at the heart of everything we do at Carib Brewery and so it was important for us to us to tell a story rooted in the truth of how people come together during this very special time of year. In Accomplice London, we found a partner capable of tapping into something very emotional that will touch people deeply and ring true across the entire Caribbean region. We see this campaign as having real long-term potential.”

Erik UddenbergChief marketing officer