Tesco Mobile

Reminding the mobile obsessed that no one 'gets' them like Tesco Mobile.

At a time when most mobile brands are either tech-slapping you or throwing money at celebrity spokespeople, we suggested Tesco Mobile lean into the one thing they have that no one else does…an intimate knowledge of how real British people really use their phones. Hello Mobile Life.

Call me old-fashioned, but I measure advertising success in pounds and pence. Over the 4 years this campaign was out in the world Tesco Mobile contracts when up by double-digit percentage points year on year. Enough said.

Simon GrovesChief Marketing Officer at Tesco Mobile