The C Stands for Children

Despite it’s iconic name, many aren’t aware that UNICEF exists to support children, working in 190 countries to build a better world for every child, every day, everywhere. Working in some of the world’s toughest places, UNICEF reach children who are the furthest from help, the most disadvantaged and the most at risk.

The C Stands for Children uses UNICEF’s household name as part of the creative device, replacing the C with striking images of children from across the world that have been supported by the charity.

The campaign launched by taking the spotlight at Outernet London on the breathtaking Now Building in the heart of London’s West End on Thursday. It then run across Print publications including The Telegraph, The Times, and The Guardian and also feature in Out of Home advertising across the UK and be live across Meta and Twitter and a range of programmatic platforms from October through to December.