CAMPAIGN : WE WON'T STOPSTRATEGY: RYAN LIETAER & MARK HUNTERCLIENT : UNICEF USA
Unicef finds its inner badass to change brand perception and drive membership subscription and donations to record highs.
"Mark and Ryan helped us to articulate what we’ve been trying to say for years - that we are bad ass do gooders and we simply won’t stop fighting on behalf of the world’s children."