There's a beer for that

CAMPAIGN : There's a beer for thatSTRATEGY: MARK HUNTERCLIENT : British Beer Alliance

It wasn’t that long ago that beer equalled lager. And lager equalled binge drinking. Not a good look. Britain’s Beer Alliance had a simple mission: help the UK understand there’s more to beer than lager. Our solution was to elevate its profile to that of wine and communicate that beer pairs with food just as well. Duh.

"Mark and his dedicated and brilliant team led the fightback for beer on behalf of the entire sector and we won!"

David CunninghamProgramme Director at the British Beer and Pub Association